M05 Commercial Engine

Maps the nine blocks of your business model and the numbers behind them: funnel conversion, acquisition cost, lifetime value and margin per unit.

Maps the nine blocks of your business model and the numbers behind them: funnel conversion, acquisition cost, lifetime value and margin per unit.

• Frameworks: Business Model Canvas (Osterwalder); Pipeline and funnel metrics; Unit economics.
• Who completes it: Commercial Manager. Cadence: six-monthly. Estimated time: about 40 minutes.
• Feeds: the Business Model widget.
• Agent sources: see "Module agents and evidence"; anything the agent proposes is confirmed by you before it counts.

Related topics

• Completing an instrument Pages of items with Previous, Next and Save and exit; structured grids; agent pre-fill you confirm, correct or reject.
• Module agents and evidence Each module has an agent that gathers public evidence through an allow-listed proxy; nothing affects a score unless you confirm it.
• Business Model widget Nine BMC blocks with unit-economics tiles. Business Model Canvas, funnel economics.

Pages where this applies: /modules/M05