M04 Market and Competition

Rates the forces acting on your market and scores you against up to six named competitors on dimensions you choose.

Rates the forces acting on your market and scores you against up to six named competitors on dimensions you choose.

• Frameworks: Porter's Five Forces; Perceptual (positioning) map; Blue Ocean strategy canvas.
• Who completes it: Company Administrator or commercial Manager. Cadence: annual. Estimated time: about 40 minutes.
• Feeds: the Competitor Radar widget.
• Agent sources: see "Module agents and evidence"; anything the agent proposes is confirmed by you before it counts.

Related topics

• Completing an instrument Pages of items with Previous, Next and Save and exit; structured grids; agent pre-fill you confirm, correct or reject.
• Module agents and evidence Each module has an agent that gathers public evidence through an allow-listed proxy; nothing affects a score unless you confirm it.
• Competitor Radar widget Radar of self vs competitors; Five Forces strip. Porter's Five Forces, perceptual map.

Pages where this applies: /modules/M04